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FEED YOUR
PURSUIT

In a world filled with protein and energy bars, why does RBar exist?

I never wanted to create next-generation protein and energy bars. But, about a decade ago, I was on another trajectory racing bikes as a cyclist around the US. While pursuing that dream, I started looking for a clean, healthy, nutrient-dense, convenient snack…that didn’t taste terrible.

I could tell you that same tired story about how none of the other bars, drinks and gels on the market met my needs and standards for energy, endurance and recovery. Because those things are important. But, I’ll be honest, it was really more about the taste, texture (and realizing a pro contract wasn't in the cards!).

No doubt you’ve tried them too—so many other 'natural' products out there are either 'chemically' sweet or taste nothing like good food. And the consistency runs the gamut from chalky grainy to sticky and mealie. RBar exists to solve all these problems.

Brian Cornelius Racing

So I started making my own…but just for me.

Armed with a food processor and a handful of items from my local grocery store produce section—nuts, fruits, superfoods—I started making my own snack bars. I’d wrap them in Saran Wrap, toss a few in my pocket and bring them on long training days.

Brian Cornelius Hand-Pressing Bars

When my friends asked what I was eating, I’d give them a bite. One bite lead to two…and two bites lead to them asking me to bring a batch for them to the next race. Over 3 years I hand pressed over 150,000 bars, getting the arms to prove it. Today, here we are—I’ve devoted myself to creating next-generation protein and energy bars to help you feed your pursuit.

I didn’t create RBar just for elite athletes—I created them for you. No matter what you pursue.

Sure, RBar products are great for endurance cyclists, marathon runners, hikers, climbers and runners. But maybe you’re simply in pursuit of healthy alternatives, being fit, losing weight, or feeding your family healthy snacks.

 

Then RBars are for you.

 

Maybe you’re a weekend warrior, yogi, hiker, firefighter, police officer, medical professional, or a busy parent—if you’re busy, always on the go, work long hours on your feet and you’re looking forward to your goals, your dreams, your pursuits: That's why we as a company exist.

 

And RBars are, then, for you. Because they’re JUST GOOD FOOD  with a knowledge base behind them on exactly what it means to feed your pursuit.

FEED YOUR
PURSUIT

In a world filled with protein and energy bars, why does RBar exist?

Brian Cornelius Bike Racing Days

I never wanted to create next-generation protein and energy bars. But, about a decade ago, I was on another trajectory racing bikes as a cyclist around the US. While pursuing that dream, I started looking for a clean, healthy, nutrient-dense, convenient snack…that didn’t taste terrible.

I could tell you that same tired story about how none of the other bars, drinks and gels on the market met my needs and standards for energy, endurance and recovery. Because those things are important. But, I’ll be honest, it was really more about the taste, texture (and realizing a pro contract wasn't in the cards!).

No doubt you’ve tried them too—so many other 'natural' products out there are either 'chemically' sweet or taste nothing like good food. And the consistency runs the gamut from chalky grainy to sticky and mealie. RBar exists to solve all these problems.

So I started making my own…but just for me.

Armed with a food processor and a handful of items from my grocery store produce section—nuts, fruits, superfoods—I started making my own snack bars. I’d wrap them in Saran Wrap, toss a few in my pocket and bring them on long training days.

When my friends asked what I was eating, I’d give them a bite. One bite lead to two…and two bites lead to them asking me to bring a batch for them to the next race.

Brian Cornelius Hand-Pressing RBars

Over 3 years I hand pressed over 150,000 bars, getting the arms to prove it. Today, here we are—I’ve devoted myself to creating next-generation protein and energy bars to feed your pursuit.

Hikers

I didn’t create RBar just for elite athletes—I created them for you. No matter what you pursue.

Sure, RBar products are great for endurance cyclists, marathon runners, hikers, climbers and runners. But maybe you’re simply in pursuit of healthy alternatives, being fit, losing weight, or feeding your family healthy snacks.

 

Then RBars are for you.

 

Maybe you’re a weekend warrior, yogi, hiker, firefighter, police officer, medical professional, or a busy parent—if you’re busy, always on the go, work long hours on your feet and you’re looking forward to your goals, your dreams, your pursuits: That's why we as a company exist.

 

And RBars are, then, for you. Because they’re JUST GOOD FOODwith a knowledge base behind them on exactly what it means to feed your pursuit.

FEED YOUR
PURSUIT

In a world filled with protein and energy bars, why does RBar exist?

I never wanted to create next-generation protein and energy bars. But, about a decade ago, I was on another trajectory racing bikes as a cyclist around the US. While pursuing that dream, I started looking for a clean, healthy, nutrient-dense, convenient snack…that didn’t taste terrible.

Brian Cornelius Racing

I could tell you that same tired story about how none of the other bars, drinks and gels on the market met my needs and standards for energy, endurance and recovery. Because those things are important. But, I’ll be honest, it was really more about the taste, texture (and realizing a pro contract wasn't in the cards!).

 

No doubt you’ve tried them too—so many other 'natural' products out there are either 'chemically' sweet or taste nothing like good food. And the consistency runs the gamut from chalky grainy to sticky and mealie. RBar exists to solve all these problems.

So I started making my own…but just for me.

Armed with a food processor and a handful of items from my local grocery store produce section—nuts, fruits, superfoods—I started making my own snack bars. I’d wrap them in Saran Wrap, toss a few in my pocket and bring them on long training days.

Brian Cornelius Hand-Pressing Bars

When my friends asked what I was eating, I’d give them a bite. One bite lead to two…and two bites lead to them asking me to bring a batch for them to the next race. Over 3 years I hand pressed over 150,000 bars, getting the arms to prove it. Today, here we are—I’ve devoted myself to creating next-generation protein and energy bars to help you feed your pursuit.


I didn’t create RBar just for elite athletes— I created them for you. No matter what you pursuit.

Hikers

Sure, RBar products are great for endurance cyclists, marathon runners, hikers, climbers and runners. But maybe you’re simply in pursuit of healthy alternatives, being fit, losing weight, or feeding your family healthy snacks.

 

Then RBars are for you.

 

Maybe you’re a weekend warrior, yogi, hiker, firefighter, police officer, medical professional, or a busy parent—if you’re busy, always on the go, work long hours on your feet and you’re looking forward to your goals, your dreams, your pursuits: That's why we as a company exist.

 

And RBars are, then, for you. Because they’re JUST GOOD FOODwith a knowledge base behind them on exactly what it means to feed your pursuit.

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