I never wanted to create next-generation protein and energy bars. But, about a decade ago, I was a category one racing cyclist looking for a way to feed my pursuit with a clean, healthy, nutrient-dense, convenient snack…that didn’t taste terrible.
I could tell you that same tired story about how none of the other bars, drinks and gels on the market met my needs and standards for energy, endurance and recovery. Because those things are important. But, I’ll be honest, it was really more about the taste and consistency.
You’ve tried them too—every other bar out there is either “chemically” sweet or tastes nothing like good food. And the consistency runs the gamut from chalky grainy to sticky and mealie. RBar exists to solve all these problems.